The number of channels earning five figures per year on YouTube has grown more than 50% year-over-year. For many companies, YouTube has become the go-to platform for their online videos.
While many brands are on YouTube, they have not fully taken advantage of everything YouTube can do. Using YouTube as a video player on a company website is only skimming the surface with this powerful platform.
Over the years at our agency, we have seen many of the same mistakes committed by brands using YouTube. With that in mind, we wanted to share a quick how to guide we wrote for our friends at StreamingMedia.com for optimizing a corporate YouTube channel. This can deliver organic growth for companies using the platform.