Case Study: Gays With Kids YouTube Channel Audit

Gays With Kids is an online community that helps gay dads navigate fatherhood. Their mission is to make sure that every gay dad - regardless of his path to fatherhood or where he lives - feels welcome, represented, and connected. Goals:

• Optimize Gays With Kids YouTube channel in order to:


• Capture and build subscribers (client’s most important goal)


• Drive traffic and viewership (new and returning)


• Enhance user experience


• Clearly communicate the GWK brand and mission


• Analyze engagement, traffic, viewership and community metrics to figure out what’s working and what’s not working


• Determine whether any adjustments should be made to client’s schedule, content or promotion process


• Identify top-performing content, and opportunities for growth and monetization


• Integrate a cross-channel social media promotion strategy between YouTube, Facebook and Instagram


Some Key Actions & Deliverables:

• Organized content for easier navigation


• Gave showcase priority to GWK “iconic” and most popular content


• Leveraged analytics and SEO best practices to drive organic traffic


• Created calls-to-action to capture subscribers and encourage people to watch more GWK content


• Provided customized publishing plan, including: Best days to publish, audience growth opportunities, important keywords and insight on future content creation


• Uncovered best opportunities for YouTube monetization


• Analytics-driven publishing strategy that best leverages capabilities on YouTube, Facebook and Instagram


Wins:

• 87% increase in subscribers (May-July); 2,256+ new subscribers


• 139% increase in views (May-July) and 124% increase in estimated minutes watched


The client helped create a "perfect storm" by releasing a clever, heartfelt and thought-provoking video the week after our YouTube channel audit was complete, helping to reach and surpass the set goals.

Client Testimonial: I had the great pleasure of working with Clear Online Video recently when I hired them to perform an audit of our YouTube channel. They delivered as promised on time and according to the scope of our contract. Throughout the process I found the team to be very pleasant, extremely knowledgeable, and readily available. They have a keen understanding of YouTube best practices and trends, and are adept practitioners of Google Analytics. Because we are a small start-up, I especially appreciate their ability to think strategically and implement at the tactical level. And I love the many insightful tips they provided us to optimize both our overall channel and individual videos. I highly recommend Clear Online Video, and I look forward to future collaborations with them as our channel grows. - Brian Rosenberg, Founder & CEO of Gays With Kids