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YouTube Strategy: Promoting the Channel’s Top Stars

YouTube is promoting its top online video creators in a new multi-channel marketing strategy that involves traditional magazines and TV spots, among other efforts. We think it’s a smart move as far as YouTube strategy goes – it’s a great step in legitimizing online video as a whole and bringing attention to some of the site’s most popular video content, including cooking videos from Chef Rosanna Pansino, featured above. Click on over to the Wall Street Journal online to read more.

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