There are plenty of ways you can get creative with online video marketing for little to no cost. Here are our tips on how to leverage the most popular free online video tools.
YouTube - Just like you do with your website’s SEO, you should also optimize online videos’ keywords, thumbnails and categories. YouTube is the online video social media king and should be used in that way. Get involved with the YouTube community by subscribing, commenting and engaging with other members. Another great feature is that you can add links to your video descriptions that lead back to your website.
Link Tracking – Services like bit.ly, tiny.cc and Goo.gl not only allow you to shorten links, but also track click-throughs and other statistics. Use these links on YouTube or other video sites that allow it. The useful data shows you which actions viewers are taking after watching your online videos on those platforms. This is a great look at several link-shortening sites.
Livestream – Live streaming, or webcasting, is a great tool to use for tradeshows and live events. While doing anything live can be more of a workflow, Livestream allows you to broadcast directly from your PC or Mac computer. The site’s free edition offers limited service, but is a good introduction to webcasting. Just keep in mind that you should have a high-speed internet connection when streaming to achieve the best results.
CamStudio – This is an easy-to-use tool for producing screen-capture videos for education and training. CamStudio allows you to record your screen and audio and then turn your movie into AVI files. You can then publish these to your website or your online video platform.
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