OK, so we’ve shared with you the basics of online video marketing and now comes the next obvious question – why should I care? Well, to sum it up: online video is a powerful tool to add to your content marketing belt. It increases brand awareness, encourages engagement and helps drive sales. Here are five more reasons why you should invest in online video: You’ll get in on the ground floor: Online video will be more popular than Facebook, Twitter and other social networks by 2017, according to Cisco’s Visual Networking Industry forecast. In 2016, the amount of online video consumers is expected to double to 1.6 billion. Set the wheels in motion now for your online video marketing strategy and you won’t be just a trendsetter – you’ll be a leader.
It’s easier to target the right customer: Budgets that were once set aside for television and display advertising are being divvied up to online video campaigns. That’s because online video allows for better audience targeting and measurement.
The human connection: Online video connects you with customers, employees, viewers and fans in a personal and creative way. It brings life to your company and allows for important human connection – a “face to the name.” It’s also one of the best ways to showcase your brand’s personality.
People love to share the content: This article from Vidcaster says that, on average, online videos are shared 1200% more than traditional text and link content. That means a wider reach for your video content and more brand recognition.
Video makes a big impact: According to Forrester Research, the information retained in one minute of online video is equal to about 1.8 million written words! When it comes to website traffic, online video attracts two to three times as many monthly visitors and doubles the time they spend on your site. Plus, online video helps with your organic search rankings. (MarketingSherpa)
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