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Isola Group
An industry leader in high-performance laminates and prepreg materials for PCB manufacturing
Isola is a leader in global material sciences. They design, develop, manufacture, and qualify copper-clad laminates and dielectric prepregs used to fabricate multilayer printed circuit boards (PCBs).
How can you maximize manufacturing capacity?
Results:
1. Positioned Isola as a global brand by producing over 100 strategic videos showcasing its cutting-edge technology in key global markets, generating thousands of views.
2. Highlighting the Analytical Services Laboratory played a pivotal role in increasing customer retention. This initiative addressed unique customer circumstances with Testing Capabilities and Lab Testing, underscoring the importance of this facility in Isola's customer relations strategy.
3. Enhanced organizational communication with strategic video campaigns for various divisions, including senior management, key internal stakeholders, Human Resources, Sales and Marketing, Operations, Finance, and IT.
4. Advanced the employee revitalization strategy through targeted messaging with the CEO and executive team, introducing Isola's core values through employee testimonials, which grew employee retention and aided in recruiting top-tier talent.
Challenge:
Isola Group was at a pivotal moment in its century-long history. As the largest laminate producer of PCB Fabricators in the United States and Europe, the company was experiencing growth but fell behind in establishing itself as a global brand while underutilizing its manufacturing capacity. As an industry leader in high-performance laminates and prepreg materials for PCB manufacturing, the organization needed a consistent communication strategy to showcase its world-class premier technology (200+ patents) and struggled with nurturing global employee engagement when communicating internally.
Solution:
Working with the internal Marketing Communications team, we helped define a targeted communication strategy to reach audiences and drive global employee engagement by driving results with a clear understanding of cultural considerations. The tactics involved showcasing Isola's global manufacturing footprint and supply chain across Asia, Europe, and the United States, producing tailored content for investors, customers, employees, and partners with crucial messaging resonating specifically with each audience.
