How can you build trust in your brand?
Results:
1. Bell won a contract and will build 2000+ next-generation aircraft at a lifetime value of $100B.
2. Generated 3.4M video views across 120+ videos.
3. 116,225,631 impressions in the Targeted Defense Opinion-Leader Community.
Challenge:
Bell was down-selected to compete for the U.S. Army’s Future Long Range Assault Aircraft modernization project, competing against Lockheed Martin and Boeing. Bell needed to build confidence in its brand as well as tiltrotor technology which remained in question by opinion leaders at the onset of the campaign. Throughout our partnership with Lambert, Clear Online Video helped Bell produce strategic video campaigns for company-wide marketing objectives including on-demand mobility, defense and commercial sectors.
Solution:
The integrated marketing strategy leveraged content marketing and brand journalism with innovative paid media tactics to take defense customers and opinion leaders on a journey that reinforced the need for modernization, built trust in the company, and shaped the need for the unique Bell tiltrotor technology.
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We collaborated on a long-term (24-month) integrated marketing strategy that enabled both consistency of strategy and agility in tactical execution.
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Supported in creating a captivating “story-telling” story arc that delivered the right message, at the right time, to the right audience.
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Post-produced a “Master Aviator” video series that demonstrated confidence in the company and the new aircraft. The series was endorsed by highly respected former Army leaders, further solidifying confidence in the company and the new technology.
