Brand journalism has been one of the fastest growing trends in communications over the last few years. While it's been around since the start of advertising, companies across the board have been increasing their efforts in recent times.
In a nutshell, brand journalism involves creating journalistic-style content for your audience. This involves storytelling about not only your company, but also the industry and any related current events.
In today's world, our customers are bombarded with information, so taking a story-driven approach with brand journalism is an effective way to stand out and get your content in front of the right audience.
We recently wrote about this in our feature on OnlineVideo.net. Enjoy and let us know if you'd like more information.