More than 300 hours of video are uploaded to YouTube every minute, which means you really can't take a "set it and forget it" approach to the online video platform. Keep your brand above the noise by adopting a dynamic YouTube marketing strategy.
Here are five ways you can improve your channel today:
Update Metadata: YouTube recommends that you update past video titles, descriptions, thumbnails, channel art and keywords in order to breathe new life into existing content. This improves search rankings and keeps your channel fresh and dynamic.
Wondering how to choose the best thumbnail for your photo? One tip is to view your audience retention analytics to spot where the highest peak rate of your video is – then, change your thumbnail to that visual.
Optimize Calls-to-Action: You can also use analytics to evaluate your audience retention rates and start inserting annotations where highest viewership occurs. Experiment by moving calls-to-action to these peak areas for maximum click-through.
Think Global: According to YouTube, 80 percent of viewership comes from outside of the United States. Do you have a global fan base? Use translated captions to engage those viewers and create a better user experience for that audience.
Dig Deep into Analytics: Understand which external sources are sending the most traffic to your channel. Take an in-depth look at your videos and determine if there are any industry blogs or sites that are embedding your content. Make an effort to connect with those sites and try to align their features and topics with your video content calendar.
Get Mobile: Half of YouTube's views come from mobile devices, so you need to create for this audience. YouTube's cards feature allows marketers to create clickable calls-to-action on mobile devices to further drive engagement.
Are you ready to give your YouTube channel a refresh? Drop us a line via our online contact form and get started on a customized strategy!