Branded Video Done Right: MillerCoors Courts Millennials
How do you prevent your branded video from looking like the “generic ad video” above? (Which is pretty hilarious, by the way.) With some creative strategy and a little personality, says MillerCoors. The adult beverage company is marketing to drinking-age millennials with branded content series that leverage outlets like AOL, Comedy Central and Funny or Die. In one series, Coors Light Untapped, they’re working with Complex Media to create an exclusive show where celebrities share the “bold moves” they made to get where they are today. It’s all a part of MillerCoors’ 50 percent increase in digital video spend. Read more.
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