Last month we attended the Streaming Media West 2013 conference in Huntington Beach, CA where our very own creative director, Stjepan Alaupovic, led two sessions about online video marketing and production for the show’s new Producer Live track. If you haven’t checked out those summaries, you can do so here: How to Light, Frame & Shoot Online Video and How to Brand Online Videos.
The conference’s keynote was given by Adam Besserman from Yahoo! As the company’s head of West Coast development, Adam also leads Yahoo!’s video and original programming division. His presentation offered a very exciting look into the future of online video. Not only from the perspective of Yahoo!’s original programming, but for the industry in general.
Here are some of the most interesting takeaways from Besserman’s keynote:
And, finally, our favorite takeaway and something we always tell our clients: at its core, video is a storytelling business.
Successful online video marketing campaigns combine genuine intention and purpose with personality and the right distribution model.
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