Last month we attended the 2013 Streaming Media West conference in Huntington Beach, CA and ran two sessions for the show’s new Producer Live track. These are the key takeaways from our first presentation – How to Light, Frame and Shoot Video for the Web.
Viewing habits have changed from passive to active in online video. In most cases, you should keep your content short and engaging, as your audience is most likely multitasking while watching your videos. Capture the audience in the first few seconds and maintain good production value throughout your video. Bad audio, lighting, and improperly white-balanced shots can distract your viewer and cause you to lose them.
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