Why Distribution Matters More Than Production for Nonprofit Videos

Even the best film can underperform without an outreach plan.

Many Nonprofit organizations spend months or even years producing a film or video, only to spend a week thinking about how to share it.

Distribution deserves just as much strategy as production.

Ask yourself:

Where will this film live?

Who needs to see it?

How can we introduce it to new audiences?

Distribution might include:

• Community screenings

• Film festivals

• Donor events

• Board meetings

• Corporate partners

• Healthcare systems

• YouTube

• Social media

• Email campaigns

A meaningful story only creates impact when people have the opportunity to experience it.

Download our free guide, Turning a Film Into a Funding Tool, to learn the framework we used in Meals That Matter (The Joy Bus) and with nonprofit partners.