top of page

Brand Journalism Video Production

Companies // Brands  // Industrial Films // Corporate Storytelling

Brand journalism involves creating journalistic-style content for your audience. It involves storytelling about not only your company, but also its industry and any related current events. The end result can help your videos reach target audiences and lead to more powerful engaging stories. We have worked on hundreds of videos to implement Brand Journalism into award winning campaigns.

How to Implement Brand Journalism

Long-term Video Strategy

Where to Start

Rather than spending a lot on one project, think about ways to cover topics with an expanded brand journalism mindset. This means producing several videos over time. The release of each video can be timed with an industry event or trending topic. The idea here is that brand journalism content hopefully starts to become syndicated and leads to the company building audiences across multiple channels.

Adding Value to your Audience

Educate & Inform

Creating Brand Journalism style of content can be done through video interviews with industry experts both in and outside the company. Creating custom segments or shows with hosts from the company industry can position your brand as an expert and go-to source. This approach can also reach new audiences and lead people further into a content journey.

Consulting Analytic Services

Know your numbers

A strong video strategy is one that gets refined  from the metrics and audience behavior. We guide you through the analytics of your online platforms in use, including YouTube channel audits. Evaluating performance and metrics reporting can help you better understand your industry and what's working with a video strategy.