April 28, 2014

 

ROI can be complicated when it comes to Online Video. It takes time to produce and create quality content and all companies should have an idea of where they stand. Here are a few tips on measuring y...

April 16, 2014

 

YouTube is promoting its top online video creators in a new multi-channel marketing strategy that involves traditional magazines and TV spots, among other efforts. We think it’s a smart move as far a...

April 15, 2014

 

How do you prevent your branded video from looking like the “generic ad video” above? (Which is pretty hilarious, by the way.) With some creative strategy and a little personality, says MillerCoors....

April 14, 2014

 

A common mistake  for many brands is that they follow the post and pray method for their online videos. We’re often asked questions by our clients like how to get more views and increase engagement w...

April 9, 2014

When it comes to marketing strategy, the auto industry is synonymous with product placement. But it’s also been among the first to leverage online video. Here are some of our favorite examples of clev...

March 25, 2014

 

This video provides some best practices on branding during Online Video Production. Learn tips on incorporating your brand during pre-production, production and post-production. This is part 2 of a 4...

March 18, 2014

 

Part 1 of our “How to Brand your Online Videos” series is live on YouTube. This video runs through the key players and departments you should have involved when creating your online video brand and s...

February 21, 2014

 

Timing is everything when it comes to online video. Launching a video around a newsworthy event can contribute to more views, longer engagement, and some great search engine optimization. Take the So...

February 5, 2014

 

Joseph Gordon Levitt stirred up some major waves when he premiered his new television variety show HitRecord on TV on YouTube earlier this month. The show hit YouTube on January 6, several weeks befo...

January 23, 2014

 

There are plenty of ways you can get creative with online video marketing for little to no cost. Here are our tips on how to leverage the most popular free online video tools.
 

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