ASU Preparatory Academy
K-12 College Prep Charter Schools

Results:

The campaign produced over 100 videos, helping ASU Preparatory Academy connect with families, students, and educators across the Phoenix Valley.

​

Key outcomes included:

​

• Expanded Community Engagement – Event videos and social content increased visibility across digital platforms.

​

• Celebration of Student Success – Senior spotlight videos highlighted student achievements and their transition toward college and career pathways.

• Stronger Awareness of College Readiness – Videos helped families understand how students can begin earning college credits while still in high school, accelerating their path toward higher education.

​

• Greater Program Visibility – Content highlighting initiatives like Dreamscape Learn and digital learning models demonstrated the academy’s innovative approach to education.

• Versatile Marketing Content – The academy built a large library of footage used across social media, advertising, and community outreach.

Together, the campaign generated thousands of views and meaningful engagement across digital and social platforms, strengthening the academy’s ability to communicate its mission and connect with families across Phoenix and beyond.

Challenge:

ASU Preparatory Academy offers a unique educational model that blends rigorous academics with early college pathways, allowing many students to begin earning college credits through partnerships with Arizona State University while still in high school.

​

However, communicating the full scope of these opportunities to families across the Phoenix Valley proved challenging.

The academy needed a consistent and engaging way to:

​

• Highlight student success stories and graduation milestones

• Showcase college readiness opportunities and early college credit pathways

• Promote innovative programs such as Dreamscape Learn

• Communicate the value of their digital learning model

• Capture the energy of community events across multiple campuses

Additionally, during the COVID-19 pandemic, the academy’s digital learning model became an essential part of its educational approach, requiring clear communication about how students could continue progressing toward graduation and college preparation.

​

To support these goals, the academy needed a video partner capable of producing high-quality content at scale while maintaining authenticity across multiple campuses and communication channels.

Solution:

Clear Online Video worked closely with the communications and marketing teams at Knight/ASU Preparatory Academy to develop a flexible video production strategy that highlights both the student experience and the academy’s innovative educational model.

​

This approach included producing a diverse library of video content, such as:

​

• Community Event Highlight Videos – capturing the energy of outreach events throughout the Phoenix Valley

• Senior Graduation Stories – sharing the journeys of graduating students preparing for college and future careers

• Principal Spotlight Videos – highlighting leadership and campus culture

• Digital Learning Features – showcasing the academy’s flexible online learning model

• Program Launch Videos – including the rollout of initiatives like Dreamscape Learn

• College Readiness Stories – highlighting students earning college credits and preparing for university-level learning

Our production approach focused on capturing authentic moments across classrooms, events, and student experiences while ensuring visual consistency across all content.

The footage produced during this campaign also became a valuable marketing asset, supporting social media, digital advertising, and broader communications initiatives across the academy’s platforms.