Rather than a traditional marketing video, Abbott (Cardiovascular) went outside their organization to produce something different. THE STORY: Abbott's goal was to share patient stories that spoke to the life-changing technology products they create. Working with our partners at Fingerpaint Marketing, Clear Online Video produced a campaign of brand journalism-style videos that were powerful and conveyed the emotions of patients, using storytelling techniques. 1. Clear Online Video provided full-service video production including traveling across the United States to capture on-location interviews in New York City, San Francisco, and Phoenix. 2. Post-production editing for Abbott landing pages, following brand guidelines. 3. Took difficult medical subject matter and turned it into interesting human stories. 4. Worked with multiple members of the Abbott organization including executives, doctors, and patients to deliver multiple video assets. DELIVERABLES: Featured videos for the Abbott website, Abbott Cardiovascular YouTube Channel, and partner sites. RESULTS: Raised brand awareness on Abbott Cardiovascular, and provided healthcare professionals with training on this therapy.